Probably no other medium of communication and entertainment has such a huge impact on the American society as the television. You are not wrong in thinking that television has simply revolutionized the ways of living and thinking in America. The number of viewership of different shows, games etc runs into millions every day.Electronic shops are registering record sales of television and production houses are raking in the moolah and basking in the glory of success and fame. People stay seated on their couch watching the television for hours watching their favorite shows. TV shows like teen dramas have teenagers all over America hooked to the television. Sitcoms make people laugh out loud even when they only thinking about the funny one-liner they heard the night before; thrillers and other shows mesmerize them and leave them hungry for more as they keep speculating what will happen next. The tv shows enjoy huge TRP and the figures keep on increasing given their viewership and worldwide popularity. Companies and brands come forward with lucrative sponsorship deals and the viewers have to bear with the numerous advertisements in between show breaks. But even the most mundane ads cannot deter them and make them leave the couch, turn off the TV or change the channel thereby missing their favorite TV shows. Such is the power of these amazing television shows which enjoy the attention which borders on hero-worshipping from their viewers.The impact of television on American society is far-reaching. On one hand, motivational movies, shows, programs etc inspire people to lead a better life. There are educational shows for preschoolers and students alike. And television helps people unwind too. But on the other hand, you have shows glamorizing the use of drugs, war, violence, depicting sexually explicit contents of the TV shows which have a direct negative impact on people especially children. It has been shown that real-life crimes have a direct correlation with those shown on television. Advertisements promote junk food, cigarettes, alcohol, expensive gadgets, clothes etc and suddenly life seems incomplete without them.The television has become a necessary evil in America. People cannot imagine their lives without the ‘idiot box’ anymore.
As an independent movie producer I have recently changed my entire belief system on how to market movies. It has been a radical shakeup from how I used to think. In the past I would hire a web designer to create a movie site that had a synopsis, movie poster, key cast and crew bios with photos, and trailer. Until recently I had no idea how to get traffic to the site to attract viewers and increase online movie sales. I had a site out there and was hoping visitors would stumble upon it. Not the best online marketing strategy to follow, but at that point in time I did not know any better.There was no way an indie film marketing budget could afford to pay for a public relations firm to ignite a buzz, radio ads, or run a trailer on television spots. The studio method to marketing big budget movies does not work for independently produced movies. Friend Tim Beachum aka The SEO Bully has been online marketing for 10 years strong. He looked at what I was doing with my site and asked if I wanted to learn how to market movies online using search engine optimization, specifically SEO tactics and online tools to enhance a movie site.The crash course I received from The SEO Bully on how to market movies online was awesome and changed how I thought as a producer. The most powerful thing I learned was that a website without aggressive SEO marketing will go undiscovered by online viewers. The biggest mistake I was making was focusing on only the visual design of a creating a site. No matter how great a site looks it still needs to be marketed online. Here are a few useful tips I learned during my crash course on learning how to market movies online:• Keep your movie site domain name short, simple, and easy to type into a search engine browser.• Do keyword research on what words or phrases people are typing into search engines to find certain types of movies like yours.• Use meta tags, targeted keywords, and short descriptions for each page on your movie site to increase search engine visibility.• Provide visitors with an opt-in list to build a movie fanbase.• Build quality backlinks to your movie site to increase search engine ranking.I will never market any future Slice Of Americana Films titles like I have in the past. I love the creative side of writing, producing, and directing movies, but now realize the only way to attract viewers across the globe is by using SEO methods. When SEO marketers talk about products and customers I mentally flip the switch to movies and viewers. The same Internet marketing strategies apply and work. This is indie filmmaker Sid Kali typing FADE OUT:
Every person has a way of spending his or her pass time or weekends. Some spend it outdoors and some just stay at home and probably read a book. Others they spend their weekends watching movies at home. As people get busier and busier everyday their movie watching habits also change. If they once loved to go out and watch movies in theaters near them, now they either don’t have the time or would like to stay at home.Thanks to the internet technology, video streaming activities are now available all from the comfort of your lazy-boy. While most people watch free movies online, others turn to subscription service like Netflix.Netflix along with many other subscription services are the affordable way to rent movies online and by far the most convenient way for most individuals. They have large collections of movies to choose from. With the subscriptions services you are sure to find your favorite movie or even TV show at a price that is not heavy in your pocket.Watching movies is has never been this enjoyable! You get to spend quality time with your family. A busy week can be so wearing that spending your weekend at home watching your favorite movie online is the best thing to do.So see? Why spend most of your time searching for free movies online and downloading it for hours before you can start enjoying it? When you can easily have your choice of what to watch with a minimal cost of a couple of cents per day? Isn’t that a marvelous deal? And one more advantage is you can have access on it anytime of the day and you don’t have to worries for late penalties if you can’t return it on time either.For people who have the Xbox or PS3 game console and you are an Xbox Live Gold member then take note that you have already a Netflix ready device. The device should be attached to a high speed internet connection though. It allows members to find movies and TV episodes streamed from Netflix on the Television.Same thing with PlayStation 3 system that allows Netflix to stream instantly on your PS3 system with thousands of movies to choose from and TV shows. One can clearly see the power of the new technology on watching movies online. It has never been easier than going out and watching it in theaters or even going out just to rent videos. But when you subscribe for a plan online then you can get all the movies and TV shows that you want with just a click.Nothing is easier and more hassle free than watching movies online. Convenient, cost effective and the most important thing is you get to spend your time at home with your family. Nothing can beat spending quality time with your kids at home, be it doing some household chores together or playing your favorite sport in your backyard or eating popcorn while watching your favorite film or TV shows.