Now-a-days, Liquid Crystal Display LCD) televisions have specifications that manufacturers use to rate their technology and quality. This is called as “response rate”. It is designed to tell you how fast your television screen will display moving images.The LCD technology in these televisions is very complex, but the core principle is that it uses crystals to pass or block light to create images. An image is combination of pixels. The response rate also guides you how swiftly a pixel can change colors.One major point of debate of the LCD television system is that it has difficulty tracking motion and fast-moving objects. This in turn creates blur or lag on the screen. Problems are most common when we watch sport events or action movies, and play video games.Meaning of Unit MeasurementsThe measure for LCD response rates is milliseconds. More importantly, you want an LCD TV that is rated with the least amount of milliseconds, because that means it has a faster response rate. An LCD television with a response rate of two milliseconds will be better than one with a 12-millisecond response rate. Lower the better.Hertz is another unit used to measure response rate. Hertz refers to the number of times the image is updated per second. Most recently, manufacturers have increased response times to 120Hz and 240Hz. At 120Hz, an image on a television screen is refreshed 120 times per second. This technology has improved greatly in the last decade, making any blurriness on the screen barely visible.LCD Television-Is it suitable for you?Most of these technical ratings, equations, and units are meant to confuse consumers and convince them to upgrade and pay for better technology. Often producers make suspicious or unreliable claims to convince you to spend more money when most of the time it makes almost no difference to your viewing pleasure.The real reason you should consider these ratings is if you want to purchase a LCD television that, you will mainly use to play fast-moving video games and/or watch sports. If this is important to you, by all means, it is worth to get the LCD television with the best response rates. If not, you have other options. If cost is the main criteria and you are looking for saving more money Plasmas and regular CRT televisions can offer better prices and be significantly cheaper than LCD televisions.My recommendation is to use your own two eyes to make the final decision. Visit a store, in person, to see what suits you. This is the only way you will be guaranteed to make an educated decision based on your own evidence and research.